To enable easier prioritisation and reporting on your Stakeholders, we have introduced a new heatmap within the Stakeholder area of every project. This report is to easily highlight who, within your identified Stakeholders, should be prioritised. Whether that be based on their impact and influence within the project or their feeling towards the project.
This report can be toggled between both:
Stakeholders - Individuals identified as being involved in this change project
Audiences - Collections of individuals identified as being involved in this change project.
In order to change between them, simply select which you wish to analyse at the top of the screen.
The first page is a heatmap based solely on the Stakeholder or Audience impact and influence scores. This then builds a quadrant-based report, which shows:
Top left - Keep satisfied
Top right - Manage closely
Bottom left - Monitor
Bottom right - Keep informed.
These quadrants easily visualise which Stakeholders you need to manage most closely. You are also able to drill through any of the dots on the quadrants to be taken to a list view of the Stakeholders or Audiences that sit on that spot of the quadrant.
No matter which style of heatmap you are looking at, the two tabs across the top of the screen will remain the same. They are as follows:
Top left tab - Total Stakeholders - the number of Stakeholders identified as part of this project
Middle tab - Gap analysis - how many are being shown/not shown on the graph
NOTE: If there are Stakeholders or Audiences not being shown, this is due to not having the data to place them on the report. E.g. missing impact and influence scores or missing sentiment, commitment, or receptiveness scores
You are also able to filter the report based on the Stakeholder and Audience's sentiment, commitment and receptiveness scores.
NOTE: The report will default to "all" when you first visit the page which is simply the impact and influence scores.
If you then select one of the SRC filters, the report will be filtered and will default to cautious or concerned for which ever option you have selected. The report will then only show you which of the Stakeholders or Audiences are listed as cautious or concerned for that filter.
For example; If I select sentiment, the report will filter and show me who is currently listed as cautious in regards to their sentiment to the project. The placing of the dots on the quadrants are still based on their impact and influence scores.
This enables you to prioritise the stakeholders and audiences with the highest impact and influence over the project who are also cautious towards the project. Simply, enabling you to aim to have all of the high impact and influence stakeholders feeling positive towards the project.
You can change your default; should you wish to see who is advocating towards the project, you can change the filter to show who is advocating for the project and where they sit on the report.
